ABOUT

Soni Capital is an independent, privately-owned discretionary investment management firm specialising in individual equities. Soni Capital offers equity only investment solutions to high net-worth individuals, families, institutions and international investors through separately managed accounts.

Soni Capital was founded on two main principles. Firstly, doing extensive research on finding low risk, high probability bargains in high quality companies that can generate long-term shareholder value and secondly, compounding clients net-worth at high rates of real return over the longer term. This time frame provides me with valuable advantages: no career risk and therefore able to make investments in 'out-of-favour' equities which may not track the general market but I believe is the right call even if unconventional. And most importantly, the freedom to think independently.

BACKGROUND

Prior to starting Soni Capital, I have worked in the finance industry for over 10 years. Over the years, I have worked in various roles as an Analyst for an Investment Bank. Recently, I worked as a Stockbroker for a brokerage firm. In 2015, I pursued Executive MSc. in Finance from London School of Economics. In addition, I also hold MSc. in Telecommunications from University College London.